BEER RUN DAY
How do you make people remember the most important thing to celebrate Independence Day? Create a holiday to remind people to not forget their Independent Craft Beer on the Fourth of July. And that holiday is called, National Independent Beer Run Day. The campaign includes clever 15 and 6 second videos along with animated social posts. The spots aired the week of Independence Day and helped increase independent craft beer sales.
Ad Agency: SRG
Creative Director: Patrick Campbell
Senior Copywriter: Olivia Kostigen
Senior Art Director: Kay Borleis
Production Company: Hungry Man
Director: Dan Opsal