BREWERS ASSOCIATION

NATIONAL

INDEPENDENT

BEER RUN DAY

How do you make people remember the most important thing to celebrate Independence Day? Create a holiday to remind people to not forget their Independent Craft Beer on the Fourth of July. And that holiday is called, National Independent Beer Run Day. The campaign includes clever 15 and 6 second videos along with animated social posts. The spots aired the week of Independence Day and helped increase independent craft beer sales.

ART DIRECTION

VIDEO PRODUCTION

DESIGN

CONCEPTUAL THINKING 

Ad Agency: SRG
Creative Director: Patrick Campbell

Senior Copywriter: Olivia Kostigen

Senior Art Director: Kay Borleis

Production Company: Hungry Man

Director: Dan Opsal

 

2019