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POTATOES USA
WHAT ARE
YOU EATING?
The What Are You Eating? campaign is a bold move to angle potatoes as a performance food. The insight hits the "athlete's truth" where peers ask one another what they're using for their sport or activity. The social campaign used short videos, images, influencers, and sponsorship to gain awareness.
ART DIRECTION
VIDEO PRODUCTION
DESIGN
CONCEPTUAL THINKING
Client: Potatoes USA
Agency: SRG
Creative Director: Chad Walker
Copywriter: Sasha Brusovanik + Olivia Kostigen
Art Director: Kay Borleis
2018+ 2019
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