POTATOES USA

WHAT ARE

YOU EATING?

The What Are You Eating? campaign is a bold move to angle potatoes as a performance food. The insight hits the "athlete's truth" where peers ask one another what they're using for their sport or activity. The social campaign used short videos, images, influencers, and sponsorship to gain awareness. 

ART DIRECTION

VIDEO PRODUCTION

DESIGN

CONCEPTUAL THINKING 

Client: Potatoes USA

Agency: SRG

Creative Director: Chad Walker

Copywriter: Sasha Brusovanik + Olivia Kostigen

Art Director: Kay Borleis

2018+ 2019