The What Are You Eating? campaign is a bold move to angle potatoes as a performance food. The insight hits the "athlete's truth" where peers ask one another what they're using for their sport or activity. The social campaign used short videos, images, influencers, and sponsorship to gain awareness.
Client: Potatoes USA
Creative Director: Chad Walker
Copywriter: Sasha Brusovanik + Olivia Kostigen
Art Director: Kay Borleis