PURINA BEYOND

FEED WITH PURPOSE

Purina Beyond's Feed With Purpose digital campaign includes short videos, website revamp, and digital banners to help educate pet owners about the brand's line of natural pet food. The goal of the spots was to show the different ingredients, other than plain kibble, that comprise the bowl. And we aimed to show the strong connection between owner and pet at the beginning and end of each spot. As an animal lover, this was one of my favorite productions.

ART DIRECTION

VIDEO PRODUCTION

DESIGN

CONCEPTUAL THINKING 

Client: Purina Beyond

Agency: SRG

Creative Director: Chad Walker

Copywriter: Olivia Kostigen

Art Director: Kay Borleis

2020