top of page
PURINA BEYOND
FEED WITH PURPOSE
Purina Beyond's Feed With Purpose digital campaign includes short videos, website revamp, and digital banners to help educate pet owners about the brand's line of natural pet food. The goal of the spots was to show the different ingredients, other than plain kibble, that comprise the bowl. And we aimed to show the strong connection between owner and pet at the beginning and end of each spot. As an animal lover, this was one of my favorite productions.
ART DIRECTION
VIDEO PRODUCTION
DESIGN
CONCEPTUAL THINKING
Client: Purina Beyond
Agency: SRG
Creative Director: Chad Walker
Copywriter: Olivia Kostigen
Art Director: Kay Borleis
2020
bottom of page