ALMOND BOARD OF CALIFORNIA

YOU & ALMONDS VS.

You & Almonds VS. is an integrated campaign that give almonds a tone and personality that make them impossible to forget during snack time, securing them as the ultimate productivity sidekick for the target consumer. The campaign has run since 2017 and continues to gain awareness as the go-to snack option. Digital videos, digital and social posts, website rebrand, and print ads bring this insight to life.

ART DIRECTION

DESIGN

Client: California Almonds

Agency: SRG

Creative Director: Chad Walker

Copywriter: Olivia Kostigen + Sasha Brusovanik

Art Directors: Kay Borleis + Alayna Zidek

2017